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    2. Service Digitalization – alle Bücher

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    Service Innovation and Management

    This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service inno…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 90,66*

    Erion Murati
    Regulating Mobility as a Service (MaaS) in European Union

    This book provides a comprehensive analysis of the regulatory challenges and legal barriers surrounding the MaaS concept in the EU. By evaluating MaaS against existing EU legal frameworks on data sharing,…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 175,23*

    Shahrokh Nikou, Albert Plugge
    Digitalisation of Global Business Services

    The concept of Global Business Services (GBS) is well recognised and researched by both scholars and practitioners. However, the complexity of applying GBS has been the subject of various critiques due to…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 159,30*

    H2H Marketing

    H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 90,66*

    Parminder Singh Kang, Mohsin Jat, Joong Y. Son, Xiaojia Wang
    Service 4.0

    This book presents a systematic framework for Service 4.0, including service digitization, digitalization, and digital transformation, which is an integral part of Supply Chain 4.0 in coping with complex,…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 54,75*
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